Effectiveness of consensus information in advertising : the moderating roles of situational factors and individual differences
Chingching Chang
| Year of publication: |
2012
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|---|---|
| Authors: | Chang, Chingching |
| Published in: |
Journal of business and psychology. - New York, NY : Springer, ISSN 0889-3268, ZDB-ID 227424-3. - Vol. 27.2012, 4, p. 483-494
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| Subject: | Werbepsychologie | Psychology of advertising | Werbung | Advertising | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009692024