Effectiveness of contracts in marketing exchange relationships : a meta-analytic review
Jody Crosno, Robert Dahlstrom, Yuerong Liu, Pui Ying Tong
| Year of publication: |
2021
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|---|---|
| Authors: | Crosno, Jody ; Dahlstrom, Robert ; Liu, Yuerong ; Tong, Pui Ying |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 92.2021, p. 122-139
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| Subject: | Contract specificity | Contract utilization | Performance | Opportunism | Relationship quality | Norms | Meta-analysis | Meta-Analyse | Vertrag | Contract | Vertragstheorie | Contract theory | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Prinzipal-Agent-Theorie | Agency theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.11.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012490957