Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Year of publication: |
July-September 2015
|
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Authors: | Martín-Santana, Josefa D. ; Muela-Molina, Clara ; Reinares-Lara, Eva ; Rodríguez-Guerra, Miriam |
Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 18.2015, 3, p. 143-160
|
Subject: | Advertising effectiveness in radio | Spokesperson's voice | Spokesperson's gender | Vocal pitch (low-high) | Accent | Background music | Geschlecht | Gender | Hörfunkwerbung | Radio advertising | Werbewirkung | Advertising effects | Werbung | Advertising | Niederlande | Netherlands | Musik | Music |
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