Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Year of publication: |
2010
|
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Authors: | Baidya, Mahir Kumar ; Ghose, Kamal |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 2.2010, 1, p. 43-57
|
Subject: | West Bengal | Verkaufsförderung | Sales promotion | Markenartikel | Brand | Haarkosmetik | Hair care product | Kundenzufriedenheit | Customer satisfaction | Return on Investment | Return on investment | Indien | India |
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