Effectiveness of social media marketing in the enrolment of management students in college and university : an exploratory study
Pabitra Kumar Sahu, Rohit Vishal Kumar
| Year of publication: |
2024
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|---|---|
| Authors: | Sahu, Pabitra Kumar ; Kumar, Rohit Vishal |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3853, ZDB-ID 2592937-9. - Vol. 9.2024, 1, p. 30-42
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| Subject: | exploratory study | higher education | management education | social media marketing | student enrolment | Hochschule | Higher education institution | Studierende | Students | Online-Marketing | Internet marketing | Führungskräfteentwicklung | Leadership development | Social Web | Social web | Betriebswirtschaftsstudium | Graduate business education | Studium | University education | Bildungsverhalten | Educational behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBCG.2024.142219 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272505