Effectiveness of social network sites for influencing consumer purchase decisions
Sanjeev Verma
| Year of publication: |
2013
|
|---|---|
| Authors: | Verma, Sanjeev |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 6.2013, 5, p. 624-634
|
| Subject: | social networks | consumer purchase decision | CPD | product knowledge | customer attitude | customer relationship | viral marketing | word of mouth | WOM | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kaufentscheidung | Purchase decision | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010231592