Effectiveness of targeted digital marketing
presented by Sean Nicolas Brüggemann
| Alternative title: | Zurich |
|---|---|
| Year of publication: |
2020
|
| Authors: | Brüggemann, Sean Nicolas |
| Subject: | music streaming | playlist | targeting | online display advertising | framing | field experiment | attribute-based model | proxy variable approach | censoring | Tobit | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour | Experiment | Zielgruppe | Target group |
| Extent: | 1 Online-Ressource |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, ETH Zurich$f |
| Notes: | Sperrfrist: Zugriff auf den Volltext ab 26.03.2024 möglich |
| Other identifiers: | 10.3929/ethz-b-000476394 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012583744