Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Yen-chun Chen; Po-Chien Li; Todd J. Arnold
| Year of publication: |
2013
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| Authors: | Chen, Yen Chun ; Lie, Po-Chien ; Arnold, Todd J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 8, p. 1181-1191
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| Subject: | Collaborative communication | Market-linking capability | Marketing capability | Relational performance | Marketing | Marketingmanagement | Marketing management | Interne Kommunikation | Internal communication | Performance-Messung | Performance measurement | Unternehmenskooperation | Inter-firm cooperation | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view | Dynamische Kompetenzen | Dynamic capabilities | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227782