"THE WEB" - Effects of Configuration and Exposure Levels on Responses to Web Advertisements - Discover what drives web users to click on a banner advertisement. A year's worth of advertising insertions for a large web agency was examined. The results uncovered here just might shock you.
| Year of publication: |
2003
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|---|---|
| Authors: | Chandon, Jean Louis ; Chtourou, Mohamed Saber ; Fortin, David R. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 43.2003, 2, p. 217-229
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