Effects of dietary restraint on perceived healthfulness and purchase intention : the moderating effects of source credibility and product label
Anita G. Rodriguez, Rozbeh Madadi, Ram Acharya, O. John Idowu, Erin Baca Blaugrund, Miguel Ángel Zúñiga and Ivonne M. Torres
| Year of publication: |
2025
|
|---|---|
| Authors: | Rodriguez, Anita G. ; Madadi, Rozbeh ; Acharya, Ram ; Idowu, O. John ; Blaugrund, Erin Baca ; Zúñiga, Miguel Ángel ; Torres, Ivonne M. |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 31.2025, 2, p. 178-203
|
| Subject: | dietary restraint | perceived healthfulness | Product labeling | purchase intention | source credibility | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Glaubwürdigkeit | Credibility | Warenkennzeichnung | Product labelling | Ernährungsverhalten | Eating habit | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2023.2225074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015417148