The effects of hotels' environmental sustainability communication strategies on social Media engagement and brand advocacy : the roles of communication characteristics and customers' personality traits
Ibrahim Alnawas, Kamel El Hedhli and Allam Abu Farha, Haithem Zourrig
| Year of publication: |
2025
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|---|---|
| Authors: | Alnawas, Ibrahim ; El Hedhli, Kamel ; Abu Farha, Allam ; Zourrig, Haithem |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 31.2025, 3, p. 596-613
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| Subject: | Environmental sustainability | communication strategies | informative strategy | engaging strategy | social media engagement | brand advocacy | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Nachhaltige Entwicklung | Sustainable development | Kommunikation | Communication | Marketingmanagement | Marketing management | Interne Kommunikation | Internal communication | Hotellerie | Hotel industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667231222935 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015425202