Effects of age on live streaming viewer engagement : a dual coding perspective
Fei Liu, Yijing Li, Xiaofei Song, Zhao Cai, Eric T. K. Lim and Chee-Wee Tan
| Year of publication: |
2022
|
|---|---|
| Authors: | Liu, Fei ; Li, Yijing ; Song, Xiaofei ; Cai, Zhao ; Lim, Eric T. K. ; Tan, Chee-Wee |
| Published in: |
Journal of management analytics. - Abingdon, Oxon [u.a.] : Taylor & Francis, ISSN 2327-0039, ZDB-ID 2768729-6. - Vol. 9.2022, 4, p. 435-447
|
| Subject: | age | deep learning | dual coding theory | live streaming | viewer engagement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/23270012.2022.2156303 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013538972