Effects of augmented reality technology characteristics on customer citizenship behavior
Taeshik Gong, JungKun Park
| Year of publication: |
2023
|
|---|---|
| Authors: | Gong, Taeshik ; Park, Jungkun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-10
|
| Subject: | Augmented reality characteristics | Customer immersion | Customer fatigue | Customer citizenship behavior | Customer experience | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Arbeitsverhalten | Work behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103443 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014371721