Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context
Verdiana Chieffi, Marco Pichierri, Alessandro M. Peluso, Cristiana Collu, and Gianluigi Guido
| Year of publication: |
2022
|
|---|---|
| Authors: | Chieffi, Verdiana ; Pichierri, Marco ; Peluso, Alessandro M. ; Collu, Cristiana ; Guido, Gianluigi |
| Subject: | Arts audiences | Arts marketing | Big Five traits | Market mavenship | Personality | Word-of-mouth | Persönlichkeitspsychologie | Personality psychology | Kunst | Arts | Virales Marketing | Viral marketing | Persönlichkeitsmerkmal | Personality trait | Konsumentenverhalten | Consumer behaviour | Kunsthandel | Art trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AAM-09-2021-0052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012879085