Effects of bimanual vs unimanual motor actions on consumer behavior intention and attitude
Mukta Ramchandani, Shantanu Bhattacharya and Ivan Coste-Maniere
| Year of publication: |
2024
|
|---|---|
| Authors: | Ramchandani, Mukta ; Bhattacharya, Shantanu ; Coste-Manière, Ivan |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 7, p. 693-705
|
| Subject: | Embodied cognition | Consumer behavior | Marketing | Unimanual and bimanual motor actions | Persuasion | Retailing | Typing | Handwriting | Attitude | Behavior intention | Sustainable consumption | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-04-2023-5980 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015157981