Effects of brand knowledge on green trust and green brand equity : multigroup comparisons based on perceived brand greenness and age
Tracie Tung and Franck Vigneron
| Year of publication: |
2024
|
|---|---|
| Authors: | Tung, Tsun-Yin ; Vigneron, Franck |
| Subject: | Brand awareness | Brand image | Green brand equity | Green trust | Multigroup comparison | Sustainability | Markenimage | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Markenführung | Brand management | Vertrauen | Confidence | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development | Taiwan |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-12-2022-0262 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323603