Effects of consumers' context-dependent preferences on product bundling
Qianbo Yin, Baojun Jiang, Sean Xiang Zhou
| Year of publication: |
2023
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|---|---|
| Authors: | Yin, Qianbo ; Jiang, Baojun ; Zhou, Sean Xiang |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 6, p. 1674-1691
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| Subject: | analytical modeling | bundling | competition | context-dependent preferences | Leistungsbündel | Bundling strategy | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13932 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014328191