Effects of content class with endorsement and information relevancy on purchase intention
| Year of publication: |
2011
|
|---|---|
| Authors: | Wang, Alex ; Lin, Carolyn |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 25351527. - Vol. 34.2011, 4 (29.3.), p. 417-436
|