Effects of directness in bad-news e-mails and voice mails
Frank Jansen and Daniel Janssen
| Year of publication: |
2013
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|---|---|
| Authors: | Jansen, Frank ; Janssen, Daniel |
| Published in: |
Journal of business communication : JBC. - Thousand Oaks, Calif. : Sage, ISSN 0021-9436, ZDB-ID 410455-9. - Vol. 50.2013, 4, p. 362-382
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| Subject: | medium | channel | e-mail | voice mail | direct/indirect message structure | readers' evaluations | E-Mail | E-mail | Direktmarketing | Direct marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Postsektor | Postal sector | Werbewirkung | Advertising effects | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010195951