Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective

Douglas Ewing and Mohammadali Zolfagharian and Sasawan Heingraj

Year of publication:	2024
Authors:	Ewing, Douglas ; Zolfagharian, Mohammadali ; Heingraj, Sasawan
Subject:	Brand globalness \| Brand local iconness \| Ethnic identity \| Global identity \| Identity theory \| Purchase intention \| Kulturelle Identität \| Cultural identity \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| Persönlichkeitspsychologie \| Personality psychology \| Ethnische Gruppe \| Ethnic group \| Markenimage \| Brand image \| Globalisierung \| Globalization \| Internationales Marketing \| International marketing \| Nationalkultur \| National culture \| Herkunftsbezeichnung \| Designation of origin \| Unternehmenskultur \| Corporate culture \| Firmenimage \| Corporate reputation

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/IMR-04-2023-0078 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015057130

A service of the