Effects of freemium strategy in the mobile app market : an empirical study of Google Play
Charles Zhechao Liu, Yoris A. Au, and Hoon Seok Choi
| Year of publication: |
2014
|
|---|---|
| Authors: | Liu, Charles Zhechao ; Au, Yoris A. ; Choi, Hoon Seok |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 31.2014, 3, p. 326-354
|
| Subject: | Android | freemium | Google Play | mobile apps | online product rank | online reviews | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Online-Handel | Online retailing | Geschäftsmodell | Business model | Digitale Dienste | Web-based service | Virales Marketing | Viral marketing | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2014.995564 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011585475