Effects of green messages in advertisements : a meta-analysis
Fuyuan Shen, Guolan Yang, Jeff Conlin and Xiaohua Wang
| Year of publication: |
2024
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|---|---|
| Authors: | Shen, Fuyuan ; Yang, Guolan ; Conlin, Jeff ; Wang, Xiaohua |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 1, p. 36-52
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| Subject: | Green advertising | green messages | meta-analysis | Meta-Analyse | Meta-analysis | Werbung | Advertising | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2252675 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450222