Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Frank E. Dardis; Mike Schmierbach; Lee Ahern; Julia Fraustino; Saraswathi Bellur ...
| Year of publication: |
2015
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|---|---|
| Authors: | Dardis, Frank E. ; Schmierbach, Mike ; Ahern, Lee ; Fraustino, Julia ; Bellur, Saraswathi |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 3, p. 313-334
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| Subject: | Virtual Direct Experience (VDE) | in-game advertising | video games | brand placement | affect transfer | LC4MP | brand attitudes | brand recall | Computerspiel | Video game | Product Placement | Product placement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbung | Advertising | Markenartikel | Brand | Online-Marketing | Internet marketing | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305231