Effects of in-store live stream on consumers' offline purchase intention
Peilin Zhang, Chih-Wei (Fred) Chao, Raymond Chiong, Najmul Hasan, Hussain M. Aljaroodi, Feng Tian
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhang, Peilin ; Chao, Chih-Wei ; Chiong, Raymond ; Hasan, Najmul ; Aljaroodi, Hussain M. ; Tian, Feng |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-12
|
| Subject: | Live stream influencer marketing | Stimuli-organism-response (SOR) | Consumer attitudeIn-store purchase intention | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103262 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252732