Effects of inattention and repeat purchases : a choice-based conjoint study of consumer preferences for farmstead milk attributes
Year of publication: |
2021
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Authors: | Jensen, Kimberly L. ; Lambert, Dayton M. ; Rihn, Alicia L. ; Eckelkamp, Elizabeth ; Zaring, Caitlin S. ; Morgan, Mark T. ; Hughes, David W. |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - Binghamton, NY : Haworth Press, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 27.2021, 8/9, p. 399-416
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Subject: | Consumer | inattention | milk | preferences | repeat purchase | Wiederholte Spiele | Repeated games | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Präferenztheorie | Theory of preferences | Milch | Milk |
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