Effects of inertia and switching costs on customer retention : a study of budget hotels in China
Zhiyong Li and Mang Long, Songshan (Sam) Huang and Zhaohan Duan, Yingli Hu and Rui Cui
| Year of publication: |
2023
|
|---|---|
| Authors: | Li, Zhiyong ; Long, Mang ; Huang, Songshan ; Duan, Zhaohan ; Hu, Yingli ; Cui, Rui |
| Subject: | Budget hotel | Consumer inertia | Customer retention | Mediating effect | Switching costs | Wechselverhalten | Switching behaviour | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | China | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-09-2021-1074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013546110