Effects of information asymmetry on green advertising for remanufacturing within a closed-loop supply chain
Senlin Zhao, Mengxiang Wang, Qinghua Zhu, Qin Zhou, Rongrong Mao
| Year of publication: |
2024
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|---|---|
| Authors: | Zhao, Senlin ; Zhu, Qinghua ; Zhou, Qin |
| Published in: |
Transportation research : an international journal. - Oxford : Pergamon, Elsevier Science, ZDB-ID 2013782-5. - Vol. 188.2024, Art.-No. 103618, p. 1-26
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| Subject: | Asymmetric information | Consumer surplus | Green advertising | Remanufacturing | Two-part tariff contract | Asymmetrische Information | Betriebliche Kreislaufwirtschaft | Reverse logistics | Werbung | Advertising | Lieferkette | Supply chain | Öko-Marketing | Green marketing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Konsumentenrente | Werbewirkung | Advertising effects | Öko-Produkt | Sustainable product | Produkt-Recycling | Product recovery |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2024.103618 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095200