Effects of internal branding and brand-oriented leadership on work-related outcomes
Shabnam Ayrom and Mustafa Tumer
| Year of publication: |
2021
|
|---|---|
| Authors: | Ayrom, Shabnam ; Tumer, Mustafa |
| Subject: | brand-oriented leadership | Internal branding | psychological contract | service recovery performance | turnover intention | Markenführung | Brand management | Implizite Kontrakte | Implicit contracts | Führungsstil | Leadership style | Mitarbeiterbindung | Employee retention | Interne Markenführung | Arbeitszufriedenheit | Job satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2020.1787992 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695315