Effects of knowledge, testimonials, and ad copy on cruise advertising judgments
Brett A. S. Martin and Aaron Vincent
| Year of publication: |
2014
|
|---|---|
| Authors: | Martin, Brett A. S. ; Vincent, Aaron |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 19.2014, 6, p. 769-774
|
| Subject: | Advertising effectiveness | Attributes | Benefits | Cruising | Testimonials | Tourist knowledge | Kreuzfahrt | Cruise | Werbung | Advertising | Werbewirkung | Advertising effects | Wissensmanagement | Knowledge management | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Wissenstransfer | Knowledge transfer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010478107