Effects of likeability dynamics on consumers' intention to share online video advertisements
Edlira Shehu & Tammo H.A. Bijmolt & Michel Clement
| Year of publication: |
August 2016
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|---|---|
| Authors: | Shehu, Edlira ; Bijmolt, Tammo H. A. ; Clement, Michel |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 35.2016, p. 27-43
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| Subject: | Viral marketing | Online advertising | Moment-to-moment evaluations | Content sharing | Online-Marketing | Internet marketing | Virales Marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2016.01.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537934