Effects of managerial response on consumer eWOM and hotel performance : evidence from TripAdvisor
Karen L. Xie, Zili Zhang, Ziqiong Zhang, Amrik Singh and Seul Ki Lee
| Year of publication: |
2016
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|---|---|
| Authors: | Xie, Karen L. ; Zhang, Zili ; Zhang, Ziqiong ; Singh, Amrik ; Lee, Seul Ki |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 9, p. 2013-2034
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| Subject: | Hotel industry | Social media | Social media marketing | EWOM | Hotel performance | Managerial response | Hotellerie | Social Web | Social web | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | Virales Marketing | Viral marketing | Führungskräfte | Managers | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-06-2015-0290 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011624247