Effects of market orientation, innovation strategies and value-based pricing on market performance
Deonir De Toni, Ricardo Antonio Reche and Gabriel Sperandio Milan
| Year of publication: |
2022
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|---|---|
| Authors: | Toni, Deonir de ; Reche, Ricardo Antonio ; Milan, Gabriel Sperandio |
| Published in: |
The international journal of productivity and performance management. - Bradford : Emerald, ISSN 1758-6658, ZDB-ID 2024364-9. - Vol. 71.2022, 8, p. 3556-3580
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| Subject: | Market performance | Profitability | Market orientation | Innovation strategies | Value-based pricing | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Preismanagement | Pricing strategy | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPPM-08-2020-0414 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014306846