Effects of membership tier on user content generation behaviors : evidence form online reviews
Dongpu Fu, Yili Hong, Kanliang Wang, Weiguo Fan
| Year of publication: |
September 2018
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|---|---|
| Authors: | Fu, Dongpu ; Hong, Yili ; Wang, KanLiang ; Fan, Weiguo |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 18.2018, 3, p. 457-483
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| Subject: | User content generation | Online reviews | Membership | Virales Marketing | Viral marketing | Social Web | Social web | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Internetnutzung | Internet usage | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-017-9266-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011901667