Effects of metaverse experience on behavioral intention of visitors : moderating role of similarity between virtual and real experience
Seunghun Shin, Chulmo Koo, Jungkeun Kim and Dogan Gursoy
| Year of publication: |
2024
|
|---|---|
| Authors: | Shin, Seunghun ; Koo, Chulmo ; Kim, Jungkeun ; Gursoy, Dogan |
| Subject: | Metaverse | Servicescape | Avatar | General learning model | Social cognitive theory | Kognition | Cognition | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Experiment | Lernprozess | Learning process | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-10-2023-1567 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015145307