Effects of model eye gaze direction on consumer visual processing : evidence from China and America
Year of publication: |
July 2018
|
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Authors: | Qiuzhen, Wang ; Wedel, Michel ; Huang, Liqiang ; Liu, Xuan |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 5, p. 588-597
|
Subject: | Visual processing | Eye gaze direction | Smiling facial expression | Chinese consumers | American consumers | China | Konsumentenverhalten | Consumer behaviour |
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