Effects of offering incentives for reviews on trust : role of review quality and incentive source
Jin Ai, Dogan Gursoy, Yue Liu, Xingyang Lv
| Year of publication: |
2022
|
|---|---|
| Authors: | Ai, Jin ; Gursoy, Dogan ; Liu, Yue ; Lv, Xingyang |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 100.2022, p. 1-9
|
| Subject: | Customer trust | EWOM quality | Incentive source | Incentive-driven eWOM | Interest relevance | Norms conflict | Vertrauen | Confidence | Anreiz | Incentives | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Theorie | Theory | Leistungsanreiz | Performance incentive |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.103101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013266168