Effects of outdoor advertising : does location matter?
Year of publication: |
2011
|
---|---|
Authors: | Wilson, Rick T. ; Till, Brian |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 9, p. 909-933
|
Subject: | Außenwerbung | Outdoor advertising | Werbewirkung | Advertising effects |
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