Effects of perceived interactivity and web organization on user attitudes
Taesoo Ahn, Moonki Hong and Paul M. Pedersen
| Year of publication: |
2014
|
|---|---|
| Authors: | Ahn, Taesoo ; Hong, Moonki ; Pedersen, Paul M. |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 14.2014, 2, p. 111-128
|
| Subject: | sport website content | perceived interactivity | attitudes | website organization | Website | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Interaktive Medien | Interactive media | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Mediennutzung | Media usage | Benutzerschnittstelle | User interface | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010376562