Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names
Year of publication: |
March-April 2016
|
---|---|
Authors: | Yao, Qin ; Wen, Na ; Dou, Wenyu |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 2, p. 117-125
|
Subject: | Markenname | Brand name | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour |
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