Effects of pricing and promotion on consumer perceptions: it depends on how you frame it
| Year of publication: |
2005
|
|---|---|
| Authors: | Darke, Peter R. ; Chung, Cindy M.Y. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 81.2005, 1, p. 35-48
|