Effects of product portfolios and recommendation timing in the efficiency of personalized recommendation
Qiang Yan, Lin Zhang, Yuxia Li, Shuang Wu, Tingting Sun, Lingli Wang and Hejie Chen
| Year of publication: |
November-December 2016
|
|---|---|
| Authors: | Yan, Qiang ; Zhang, Lin ; Li, Yuxia ; Wu, Shuang ; Sun, Tingting ; Wang, Lingli ; Chen, Hejie |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 6, p. 516-526
|
| Subject: | Fertigungsprogramm | Master production schedule | Online-Handel | Online retailing | Direktmarketing | Direct marketing | Präferenztheorie | Theory of preferences | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1588 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011580819