Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Year of publication: |
January-March 2018
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Authors: | Ju, Ilwoo ; Park, Jin Seong |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 35.2018, 1, p. 32-46
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Subject: | Cognitive processing | consumer protection | health communication | prescription drug advertising | risk disclosure | Arzneimittel | Pharmaceuticals | Werbewirkung | Advertising effects | Kognition | Cognition | Werbung | Advertising | Direktmarketing | Direct marketing | Verbraucherschutz | Consumer protection | Unternehmenspublizität | Corporate disclosure | Gesundheitsrisiko | Health risk |
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