Effects of sales force market orientation on creativity, innovation implementation, and sales performance
Guangping Wang; C. Fred Miao
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Guangping ; Miao, C. Fred |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 11, p. 2374-2382
|
| Subject: | Market orientation | Sales innovation | Outcome interdependence | Task interdependence | Innovative culture | Sales performance | Verkaufspersonal | Salespeople | Marketingmanagement | Marketing management | Innovation | Verkauf | Selling | Kreativität | Creativity | Innovationsmanagement | Innovation management | Absatz | Sales | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389406