Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Donghwan Yoon and Youn-Kyung Kim (Department of Retail, Hospitality, and Tourism Management, University of Tennessee, Knoxville, Tennessee, USA)
| Year of publication: |
January-March 2016
|
|---|---|
| Authors: | Yoon, Donghwan ; Kim, Youn-Kyung |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 1/2, p. 167-196
|
| Subject: | celebrity | print advertisement | restaurant advertising | self-congruity | source credibility | spokesperson | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Glaubwürdigkeit | Credibility | Printwerbung | Print advertising | Celebrity-Werbung | Celebrity endorsement | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2014.1001932 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453986