Effects of social attachment on social media continuous usage intention : the mediating role of affective commitment
Maosheng Yang, Shangui Hu, Bagna Essohanam Kpandika and Lei Liu
| Year of publication: |
2021
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|---|---|
| Authors: | Yang, Maosheng ; Hu, Shangui ; Kpandika, Bagna Essohanam ; Liu, Lei |
| Published in: |
Human systems management : HSM. - Amsterdam [u.a.] : IOS Press, ISSN 0167-2533, ZDB-ID 863939-5. - Vol. 40.2021, 4, p. 619-631
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| Subject: | Social attachment | social media continuous usage intention | affective commitment | Social Web | Social web | Mitarbeiterbindung | Employee retention | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Emotion | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3233/HSM-201057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163568