Effects of social capital and community support on online community members' intention to create user-generated content
Guoxin Li; Xue Yang; Songshan Huang
| Year of publication: |
2014
|
|---|---|
| Authors: | Li, Guoxin ; Yang, Xue ; Huang, Songshan |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 15.2014, 3, p. 190-199
|
| Subject: | Social capital | User-generated content (UGC) | Community support | Online community | Social Web | Social web | Sozialkapital | Kundenintegration | Customer integration | Web 2.0-Technologien | Web 2.0 technologies | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010424798