EFFECTS OF SOCIAL CAPITAL ON THE OPPORTUNITY RECOGNITION PROCESS

The study hypothesizes that social capital of entrepreneurs enhances their opportunity recognition process. The study investigated metal- and ICT-ventures established in 1998 in three different regions of Finland. The results showed that entrepreneurs when recognizing opportunities have (1) active social interaction to acquire knowledge, to forecast future trends, and to evaluate information and decisions, (2) personal contacts to acquire knowledge and to analyze markets, and (3) cognitively committed relationships to evaluate and understand the information and to enact proactively future trends.