Effects of sponsorship quality and quantity on employee brand behavior
Verena Batt, Matthias Holzer, Manfred Bruhn, Sven Tuzovic
| Year of publication: |
2021
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|---|---|
| Authors: | Batt, Verena ; Holzer, Matthias ; Bruhn, Manfred ; Tuzovic, Sven |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 5, p. 495-509
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| Subject: | Branding | Sponsorship-linked internal marketing | Sponsorship | Brand behavior | Brand commitment | Sponsoring | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Personalmarketing | HR marketing | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Interne Markenführung | Internal branding |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-021-00242-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012601205