Effects of technology readiness on prosumer attitude and eWOM
Sang-Lin Han, Hyunseok Song and Jerry J. Han
| Year of publication: |
2013
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|---|---|
| Authors: | Han, Sang-Lin ; Song, Hyunseok ; Han, Jerry J. |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 2, p. 159-174
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| Subject: | technology readiness | TRI | prosumer | eWOM | word of mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Social Web | Social web | Technischer Fortschritt | Technological change |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010406148