Effects of TV airtime regulation on advertising quality and welfare
Year of publication: |
2021
|
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Authors: | Henriques, David |
Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 55.2021, p. 1-11
|
Subject: | Advertising | Ad quality | Regulation | TV | Two-sided markets | Theorie | Theory | Werbung | Regulierung | Wohlfahrtsanalyse | Welfare analysis | Produktqualität | Product quality |
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